This picture below of a young David Barer may have been a setup for an ad.
It probably goes back to the 1920's.
B. Barer adopted the name Eastern Hide for a time but it backfired because people enjoyed doing business with B,. Barer but were put off by an unfamiliar name.
David was forced to drop out of school by the illness of his father and assumed an executive role by the age of sixteen.
The rifle is real. David would often see coyotes as he traveled from trapper to trapper. The idea was to shoot a coyote for the pelt and the bounty. The problem was that the coyote would look on curiously while he was setting up but as soon as the click of a round being chambered was heard the animal would disappear.