Sitting at the patio of the club coffee shop, I couldn't help overhearing the conversation at the table next to me.
The speaker reported that a well known actor had called the imported car agency in Rancho Mirage to order a certain auto delivered to his home.
As the crew loaded it, the sales manager came out and asked where the car was going.
On hearing the destination he pointed to a shiny new Rolls Royce and ordered it loaded as well.
When the truck arrived at the actors residence he said I have to have the Rolls as well and wrote a check for $700,000.00 plus.
I spent fifty years trying to explain merchandising to my sales people this sales manager had it.
The speaker reported that a well known actor had called the imported car agency in Rancho Mirage to order a certain auto delivered to his home.
As the crew loaded it, the sales manager came out and asked where the car was going.
On hearing the destination he pointed to a shiny new Rolls Royce and ordered it loaded as well.
When the truck arrived at the actors residence he said I have to have the Rolls as well and wrote a check for $700,000.00 plus.
I spent fifty years trying to explain merchandising to my sales people this sales manager had it.